1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. On the following pages, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Fellow Industries Inc., 320 Florida Street, 94110 San Francisco, Kalifornien, USA, Phone: +1 628-222-4282, e-mail: hello@fellowproducts.com. The controller in charge of the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a representative in the European Union who can be contacted as follows: "IT-Recht Kanzlei GmbH & Co. KG, Alter Messeplatz 2, 80339 Munich, Germany, Phone: +49 89 130 1433-0, dsgvo@it-recht-kanzlei.de"

2) Data Collection When You Visit Our Website

2.1 When using our website for information only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

- Our visited website

- Date and time at the moment of access

- Amount of data sent in bytes

- Source/reference from which you came to the page

- Browser used

- Operating system used

- IP address used (if applicable: in anonymized form)

Data processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string https:// and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded an order processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorised disclosure to third parties.

In case of data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

4) Cookies

In order to make your visit to our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. In some cases, these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the duration of the storage in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies set by us, the processing is carried out either in accordance with Art. 6 (1) point b GDPR for the performance of the contract, in accordance with Art. 6 (1) point a GDPR in the case of consent given or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be limited if cookies are not accepted.

5) Contacting Us

5.1 Zendesk

This website uses a live chat system offered by the following provider: Zendesk Inc, 1019 Market St, San Francisco, USA

The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 (1) point b GDPR, to the extent necessary for the initiation or execution of the contract, or in accordance with Art. 6 (1) point f GDPR based on our legitimate interest in the effective support of our site visitors. Unless otherwise required by law, your data transmitted will be deleted once the relevant facts have been conclusively clarified. Furthermore, additional information may be collected and evaluated by means of cookies for the purpose of creating pseudonymised user profiles.

However, this information will not be used to identify you personally and will not be merged with other data records. To the extent this information has a personal reference, the processing is carried out in accordance with Art. 6 (1) point f GDPR based on our legitimate interest in the statistical analysis of user behaviour for optimisation purposes.

The placing of cookies may be prevented by appropriate browser settings. However, the functionality of our website may be restricted in such a case. You may object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future.

We have concluded an order processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorised disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.

5.2 Yotpo

For rating reminders, we use the services offered by the following provider: SMSBump Ltd., 51 Cherni Vrah Blvd, Sofia, 1407, Bulgarian

We transmit your e-mail address and, if applicable, other customer data to the provider exclusively on the basis of your express consent in accordance with Art. 6 (1) point a GDPR to allow the provider to contact you by e-mail with a rating reminder.

You can revoke your consent at any time with effect for the future vis-à-vis us or the provider.

We have concluded an order processing contract with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorised disclosure to third parties.

5.3 Zendesk

We use the e-mail ticketing system of the following provider to process customer requests: Zendesk International Ltd, 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland

If you make contact requests by e-mail via our website, these are stored and organised in the ticketing system to enable chronological processing and to improve the service experience. You can always view the current status of the processing of your request via the individually assigned ticket number.

For the organisation and processing of requests, personal data is collected according to the scope of its provision, but in any case surname, first name and e-mail address, transferred to the provider, stored there and processed.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimising our service offer in accordance with Art. 6 (1) point f GDPR.

We have concluded an order processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

5.4 When you contact us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and for the associated technical administration.

The legal basis for processing data is our legitimate interest in responding to your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been finally clarified, provided there are no legal storage obligations to the contrary.

5.5 - Klaviyo

We use the following provider to send transactional emails, i.e. event-driven messages triggered by a specific user interaction (such as the conclusion of a contract, registration or password reset): Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email communication, we pass on the data you provide when carrying out such a user action to this provider in accordance with art. 6 (1) point f GDPR, so that they can handle the sending of emails on our behalf.

We have concluded an order processing agreement with the provider, which safeguards the data of our website visitors and prohibits a disclosure to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

6) Data Processing When Opening a Customer Account and for Contract Processing

Pursuant to Art. 6 (1) point b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide us with this data when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.

7) Use of Client Data for Direct Advertising

7.1 Subscribe to our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory data for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data pursuant to Art. 6 (1) point a GDPR. When you register for the newsletter, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration for the purpose of tracing any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter is used exclusively for the promotional purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data, or we reserve the right to a more extensive use your data which is permitted by law and about which we inform you in this declaration.

7.2 Klaviyo

Our e-mail newsletters are sent via this provider: Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) point f GDPR so that they can send the newsletter on our behalf.

Subject to your express consent pursuant to Art. 6 (1) point a GDPR, the provider also carries out a statistical analysis of the success of newsletter campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. In the process, end device information (e.g. time of page view, IP address, browser type and operating system) is also collected and analysed, but not combined with other data records.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing agreement with the provider, which safeguards the data of our website visitors and prohibits a transfer to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

7.3 SMS Marketing

On our website, you have the option to sign up for SMS notifications regarding current offers, promotions, and information about orders you have placed.

Your mobile phone number is a mandatory requirement for sending SMS notifications. Providing additional data is voluntary and is used to address you personally.

We use a "double opt-in" procedure for sending SMS messages; this ensures that promotional SMS messages are only sent to you after you have expressly confirmed your consent to receive them by clicking a verification link sent to the mobile phone number you provided.

By activating the confirmation link, you grant us consent to use your personal data in accordance with Art. 6 (1) point a GDPR. When you sign up for SMS notifications, the date and time of registration are also stored so that any potential misuse of your mobile phone number can be traced at a later date. The data collected during registration is used exclusively for promotional communication via SMS messages.

You may unsubscribe from SMS notifications at any time by sending a message to the controller named at the beginning of this document, thereby revoking your consent with future effect. Once you have unsubscribed, your mobile phone number will be immediately deleted from the distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data in other ways permitted by law and about which we inform you in this statement.

7.4 Sending SMS via Klaviyo

Our SMS notifications are sent via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in an effective, secure, and user-friendly marketing system, we share the data you provided when signing up for SMS notifications with this provider in accordance with Art. 6 (1) point f GDPR, so that they can handle the sending of SMS messages on our behalf.

We have concluded an order processing contract with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorised disclosure to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

7.5 Notification by e-mail of stock availability

If our online shop provides the possibility of informing you by e-mail about the time of availability for selected, temporarily unavailable items, you can subscribe to our e-mail notification service for product availability. If you register for our e-mail notification service for product availability, we will send you a one-time message by e-mail about the availability of the article you have selected. The only mandatory information needed to send this notification is your e-mail address. The indication of further data is voluntary and is used if appropriate, in order to be able to address you personally. We use the so-called double opt-in procedure when sending this notification. This means that we will only send you a corresponding notification after you have expressly confirmed that you agree to receive such a message. We will then send you a confirmation e-mail asking you to click on a link to confirm that you wish to receive such notification.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) point a GDPR. When you register for our e-mail notification service for product availability, we store your IP address as registered by the internet service provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later time. The data collected by us when you register for our e-mail notification service regarding the availability of goods is used exclusively for the purpose of informing you about the availability of a particular item in our online shop. You can cancel the e-mail notification service for the availability of goods at any time by sending a corresponding message to the controller in charge of data processing named at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our distribution list, unless you have expressly consented to the further use of your data or unless we reserve the right to make further use of your data in accordance with the law about which we inform you in this declaration.

7.6 Shopping cart reminders by e-mail

If you cancel your purchase with us before completing the order, you have the option of being reminded of the contents of your virtual shopping cart by e-mail.

The only mandatory information required to send this reminder is your e-mail address. Providing additional data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send e-mails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR to send a shopping cart reminder. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for our e-mail notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your e-mail address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

8) Processing of Data for the Purpose of Order Handling

8.1 We collect personal data pursuant to Art. 6(1)(b) GDPR to the extent necessary for the performance of the contract for delivery and payment purposes. Where necessary for these purposes, we also disclose this data pursuant to Art. 6(1)(b) GDPR to the shipping company and to the credit institution commissioned by us.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally by suitable means of communication (e.g. by post or e-mail) about upcoming updates within the legally stipulated period of time within the framework of our statutory duty to inform pursuant to Art. 6 Para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

8.2 Use of Payment Service Providers

- Shopify Payments

Online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider for which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) point b GDPR. In this case, your data will only be passed on for the purpose of processing payment with the provider and only to the extent necessary for this purpose.

8.3 Electronic Right of Withdrawal Function for Distance Contracts

Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option to declare their withdrawal via an electronic withdrawal function, in accordance with the applicable withdrawal provisions.

To provide this electronic withdrawal function, we utilize a solution provided by the following service provider: iSenseLabs, 4 Prof. Georgi Bradistilov St., 1700 Sofia, Bulgaria.

When using the withdrawal function, in addition to details identifying the specific contract being withdrawn from, other personal information—such as the consumer's first name, last name, and email address—must be provided or confirmed.

This information is initially collected by the service provider—based on our legitimate interest in providing a user-friendly, stable, and process-optimized solution pursuant to Art. 6 (1) point f GDPR—and is subsequently used to confirm receipt of the withdrawal declaration on our behalf via email, before finally being transmitted to us. We subsequently process the transmitted information for the proper handling of the withdrawal pursuant to Art. 6 (1) point b GDPR and Art. 6 (1) point c GDPR, based on our statutory obligation to provide an electronic withdrawal function for remunerated distance contracts with consumers.

The information collected by the service provider is routinely deleted following the final processing of a withdrawal, provided that no statutory retention obligations preclude such deletion.

We have concluded an order processing agreement with the service provider; this agreement safeguards the data processed within the scope of the withdrawal function and prohibits its unauthorized disclosure to third parties.

9) Retargeting/Remarketing/ Referral Advertising

9.1 Meta Pixel with Advanced Matching

Within our online offering, we use the “Meta Pixel” service in Advanced Matching mode, provided by: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (“Meta”).

When a user clicks on an advertisement we have placed on Facebook or Instagram, the “Meta Pixel” adds a parameter to the URL of our linked page. After the redirect, this URL parameter is stored in the user’s browser by means of a cookie that our linked page sets itself.

On the one hand, this enables Meta to define visitors to our online offering as a target audience for displaying advertisements (“ads”). Accordingly, we use the service to show the Facebook and/or Instagram ads we place only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in particular topics or products, determined on the basis of the websites visited) that we transmit to Meta (“Custom Audiences”).

On the other hand, the “Meta Pixel” makes it possible to track whether users were redirected to our website after clicking on an advertisement and which actions they take there (“conversion tracking”).

In addition to the “Meta Pixel”, which transmits data to Meta via your browser, the “Meta Conversions API” may be used. Where it is used, information about certain actions on our website (“events”, e.g. page views, adding products to the shopping cart, initiating checkout or completing an order) is transmitted via an interface directly from our server to Meta’s servers rather than via your browser. This serves to make the measurement of our advertising success more reliable, for example where browser-based transmission does not take place or is incomplete due to technical restrictions. In the context of the “Meta Conversions API”, the following data in particular may be transmitted to Meta: type and time of the event, URL accessed, information on ordered products and their value, your IP address, information about your browser and device (user agent), and the identifiers stored in Meta cookies.

In order to better identify users whose data we have received in the context of business or business-like relationships for the purposes of statistical evaluation, we use the Advanced Matching function as part of conversion tracking. For this purpose, we also transmit customer data (primarily email addresses and telephone numbers, but also names and postal addresses) electronically to Meta via the “Meta Pixel” and, where used, the “Meta Conversions API”. Meta does not gain access to plain-text data, as the information is converted into an unreadable string of characters by means of a hashing process before or during transmission. Meta can then only use the information converted in this way to match it to existing Meta accounts set up by the data subjects. This enables user interactions to be tracked across all services and devices linked to the respective Meta account.

To avoid the same information being recorded twice by the “Meta Pixel” and the “Meta Conversions API”, each event is assigned an identifier that Meta uses to deduplicate the transmissions.

All transmitted data is stored and processed by Meta, so that it can be linked to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta’s Data Policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to serve advertisements on and off Facebook.

All of the processing described above, in particular the setting of cookies to read information on the device used and the server-side transmission of data via the “Meta Conversions API”, will only take place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. Following withdrawal, no further data will be transmitted to Meta via the “Meta Conversions API” either.

We are jointly responsible with Meta (Art. 26 GDPR) for the collection of data via the “Meta Pixel” and the “Meta Conversions API” and its transmission to Meta. For this purpose, we have concluded a joint controller agreement with Meta, the essential content of which you can access at https://www.facebook.com/legal/controller_addendum.

For the evaluation of the data, the matching of contact data transmitted to Meta, its assignment to predefined events and the preparation of measurement and analysis reports, however, Meta acts as our processor pursuant to Art. 28 GDPR and is obliged to protect the data of our site visitors and customers in accordance with the data processing agreement at https://facebook.com/legal/terms/dataprocessing.

The information generated by Meta is generally transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9.2 Google Ads Remarketing

This website uses retargeting technology provided by: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. The information collected in this process generally also includes your IP address.

Any further data processing only takes place if you have agreed with Google that your web and app browsing history may be linked by Google to your Google account and that information from your Google account may be used to personalise ads that you view on the web. If, in this case, you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to form target audiences. In connection with the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All of the processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to our website.

You may withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Details on the processing initiated by Google and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.3 Google Ads Conversion-Tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads clients' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.

All of the processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

In order to address users whose data we have received in the context of business or business-like relationships in a more interest-oriented advertising manner, we use a customer matching function in the context of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played via all Google services linked to the respective Google account.

Customer data will only be transferred to Google if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182

Further information on Google's privacy standards can be found here: https://policies.google.com/privacy and https://business.safety.google/privacy/

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10) Site Functionalities

10.1 Facebook plugins

Plugins of the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, D04 X2K5, Ireland (Facebook)

These plugins allow direct interaction with content on the social network.

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" or "Shariff" solution. This integration ensures that when you access a page of our website that contains such plugins, no connection is yet established with the servers of the provider.

Your browser only establishes a direct connection to the servers of the provider when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 (1) point a GDPR. In this process, regardless of whether you log into an existing user profile, a certain amount of information about your end device used (including your IP address), your browser and your page history is transferred to the provider and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.

Data can also be transferred to: Meta Platforms Inc., USA

We have concluded an order processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 Instagram plugins

Plugins of the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, D04 X2K5, Ireland (Instagram)

These plugins allow direct interaction with content on the social network.

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" or "Shariff" solution. This integration ensures that when you access a page of our website that contains such plugins, no connection is yet established with the servers of the provider.

Your browser only establishes a direct connection to the servers of the provider when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 (1) point a GDPR. In this process, regardless of whether you log into an existing user profile, a certain amount of information about your end device used (including your IP address), your browser and your page history is transferred to the provider and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.

Data can also be transferred to: Meta Platforms Inc., USA

We have concluded an order processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.3 Yotpo

Graphic elements of the following provider are integrated on our website to display external customer ratings and/or externally awarded quality marks: SMSBump, 51 Cherni Vrah Blvd, Sofia, 1407, Bulgarian

If you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements properly. This involves the transmission of certain browser information, including your IP address, to the provider.

If personal data is processed in this context, this is done in accordance with Art. 6 (1) point f GDPR based on our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

10.4 - Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. For the visual design of the CAPTCHA window, the provider uses "Google Fonts", i.e., fonts loaded from the Internet by Google. No further information is processed except that mentioned above, which is already transmitted to Google via the functionality of ReCaptcha.

The service checks whether an input is made by a natural person or abusively by machine and automated processing with the aim of blocking spam, DDoS attacks and similar automated malicious attacks. To ensure whether an action is performed by a human being and not by an automated bot, the provider collects the IP address of the end device used, the recognition data of the browser, the operating system type and the date and duration of the visit and transmits these data to the provider's servers to be evaluated. This may involve the use of cookies, i.e. small text files that are stored in the browser of the end device.

If the processing described above is carried out on the basis of cookies, these will only be set if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the ‘cookie consent tool’ provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and avoiding misuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.

For data transfers to the USA, the provider participates in the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

11) Tools and Miscellaneous

11.1 This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box.

Using the tool, all cookies/services requiring consent are only loaded if the respective user provides the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed. If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR based on our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website. Further legal basis for the processing is Art. 6 (1) point c GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent. Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

11.2 Yotpo Product Reviews

To verify and publish customer reviews, we use the services of the following provider: SMSBump Ltd., 51 Cherni Vrah Blvd, Sofia, 1407, Bulgarian

When you submit a review on our website, your first and last name, email address, order date and number, as well as your name and international reference (GTIN/ISDN) are collected, transferred to the provider, and evaluated there to determine the legitimacy of a customer review for a specific order. This processing is carried out in accordance with Article 6 (1) point f GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by guaranteeing transaction-relatedness and preventing review abuse. After the review has been reviewed and approved, the data is deleted by the provider.

12) Rights of the Data Subject

12.1 The applicable data protection law grants you the following comprehensive rights of data subjects (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data:

- Right of access by the data subject pursuant to Art. 15 GDPR;

- Right to rectification pursuant to Art. 16 GDPR;

- Right to erasure (“right to be forgotten”) pursuant to Art. 17 GDPR;

- Right to restriction of processing pursuant to Art. 18 GDPR;

- Right to be informed pursuant to Art. 19 GDPR;

- Right to data portability pursuant to Art. 20 GDPR;

- Right to withdraw a given consent pursuant to Art. 7 (3) GDPR;

- Right to lodge a complaint pursuant to Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF, WITHIN THE FRAMEWORK OF A CONSIDERATION OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON THE GROUNDS THAT ARISE FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS WORTHY OF PROTECTION FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA WHICH ARE USED FOR DIRECT MARKETING PURPOSES. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

13) Duration of Storage of Personal Data

The duration of the storage of personal data is based on the respective legal basis, the purpose of processing and - if relevant – on the respective legal retention period (e.g. commercial and tax retention periods).

If personal data is processed on the basis of express consent pursuant to Art. 6 (1) point a GDPR, this data is stored until the data subject revokes his consent.

If there are legal storage periods for data that is processed within the framework of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data will be routinely deleted after expiry of the storage periods if it is no longer necessary for the fulfillment of the contract or the initiation of the contract and/or if we no longer have a justified interest in further storage.

When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 (1) GDPR, unless we can provide compelling grounds for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purpose of direct marketing based on Art. 6 (1) point f GDPR, this data is stored until the data subject exercises his right of objection pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the information contained in this declaration on specific processing situations, stored personal data will be deleted if it is no longer necessary for the purposes for which it was collected or otherwise processed.